Where should visual artists/creators focus?


Art Topic: Let’s delve deeper into the topic of the physical act of making art and the role of technology in the creative process.

Artistic creation has always been a deeply personal and tactile experience. The act of physically bringing an idea or vision to life through brushstrokes, sculpting, or any other form of manual craftsmanship is often seen as a reflection of an artist’s unique expression and skill. There is a certain intimacy and soulfulness in the imperfections and human touch that can be felt in handmade artwork. It is this inherent connection to the artist’s emotions and intentions that draws many to appreciate traditional made art.

However, the rapid advancement of technology and the advent of AI has presented even more new possibilities and challenges to the creative world. AI has the power to create remarkable and realistic visuals, compose music, and even generate poetry. It opens up infinite opportunities for artists to experiment, collaborate, and push the boundaries. It can be seen as a tool that can enhance and amplify creative vision.

Digitally created by Valerie Dowdy Art

In this ever-evolving landscape, visual creators find themselves at a crossroads. It becomes a question of where to allocate their focus and efforts – to embrace the digital realm and explore the endless possibilities it offers, or to hold on to the tangible and traditional aspects of art making . There is no definitive answer as each artist’s journey is unique.

Some choose to combine traditional and digital approaches, seamlessly blending the physical and the virtual to create entirely new and exciting art forms. Others place emphasis on preserving the traditional mediums and techniques, valuing the connection established between the artist and the work. Ultimately, it boils down to a personal preference, artistic intent, and the desired outcome.

As technology continues to advance, the role of AI in art creation will undoubtedly evolve as well. While it may never completely replace the profound experience of creating by hand, it will certainly continue to shape and redefine the artistic landscape. It is up to individual artists to navigate this new territory and decide how best to utilize and integrate technology into their creative processes.

Digitally created by Valerie Dowdy Art

In essence, the fusion of human touch and technological innovation has the potential to unleash a new wave of artistic possibilities. It is a testament to the resilience and adaptability of artists throughout history, embracing new tools and finding ways to express their unique visions. So, whether one chooses to embrace the digital realm or hold steadfast to traditional craftsmanship, there is beauty and value in both approaches, and ultimately, it is the artist’s creativity and passion that will continue to drive the ever-evolving world of art.

I completely understand the hesitation that some artists may have when it comes to embracing social media or online marketing avenues. It can feel like a daunting task, requiring a shift in mindset and the acquisition of new skills. However, in today’s digital era, it has become increasingly important for artists to reach a wider audience and showcase their work beyond the confines of traditional art spaces.

I have witnessed many talented artists take the leap and reluctantly establish a Facebook Page or create an online portfolio. Initially, they may view it as a necessary evil, merely going through the motions without fully embracing the potential offered by these platforms. They create their pages, join art groups, and engage in a small circle of like-minded artists who support and validate their work.

Digitally created by Valerie Dowdy Art

While it’s comforting to have a close-knit community of peers who appreciate and buy each other’s art, staying within this limited bubble can hinder growth and development. It’s a missed opportunity to connect with a larger audience, receive constructive feedback, and gain exposure to new perspectives and ideas.

I recognize that venturing into the technical world may seem overwhelming, particularly for those who thrive in a traditional artistic environment. It is a struggle for me and I feel a sense of comfort here. As an artist, you may prefer spending time in your studio, immersed in the creative process rather than navigating algorithms and hashtags (i definitely do). But here’s the truth: in order to thrive in today’s competitive art scene, one must embrace technology and utilize its power.

Through social media platforms, artists can actively engage with potential buyers, curators, and fellow artists from around the globe, breaking down geographical barriers and reaching an audience that was once unimaginable. It allows for direct communication and the cultivation of a community of supporters who genuinely connect with your artistic vision. Additionally, online art marketplaces provide artists with opportunities to sell their work internationally, making it accessible to a wider range of art enthusiasts.

I understand the apprehension and the allure of staying within the familiar comfort of the offline art world. However, it’s crucial to recognize that being resistant to change or refusing to adapt may result in stagnation and missed opportunities. In order to thrive as an artist in the modern landscape, one must be willing to step outside of their comfort zone, embrace technology, and explore the vast potential that the digital realm offers.

Digitally created by Valerie Dowdy Art

I do not have all the answers, but one thing is for certain: those who choose to resist or ignore the increasingly digital nature of the art world are likely to fade into obscurity. If you have a desire to evolve, expand your reach, and connect with a wider audience, then it’s worth taking that leap into the technical world and leveling up your game. The possibilities are endless, and the rewards can be truly transformative.

Remember, embracing technology doesn’t mean compromising your artistic integrity or changing your creative process. Instead, it opens up new avenues for expression, collaboration, and growth. By combining your artistic talents with the power of digital platforms, you have the potential to make a lasting impression on the art world.

So, don’t let fear or resistance hold you back. Embrace the digital era, find a way to harness its potential. I am ever looking for ways to do the same.

until next time,

You use a glass mirror to see your face; you use works of art to see your soul.

(George Bernard Shaw)